Woman Is Photoshopped In 18 Countries To Show How Beauty Is Perceived Around The World.

0
124
woman-is-photoshopped-in-18-countries

Superdrug, a UK-based pharmacy, created a campaign called ‘Perceptions of Perfection’ to find out how the perception of beauty changes from country to country.

An image of a woman’s body was sent to designers in 18 different countries. The designers were told to touch up the image to make the woman look more attractive to people in their country.

While it might be perceived as deceitful to use image manipulation to alter the way a model looks, that’s not to say that all magazines – or countries – are changing these images in the same way.

These were the results.

Original

woman-photoshopped-18-countries

1. Argentina

woman-photoshopped-18-countries-01

2. China

woman-photoshopped-18-countries-02

3. Columbia

woman-photoshopped-18-countries-03

4. Egypt

woman-photoshopped-18-countries-04

5. Italy

woman-photoshopped-18-countries-05

6. Mexico

woman-photoshopped-18-countries-06

7. Netherlands

woman-photoshopped-18-countries-07

8. Peru

woman-photoshopped-18-countries-08

9. Philipines

woman-photoshopped-18-countries-09

10. Romania

woman-photoshopped-18-countries-10

11. Serbia

woman-photoshopped-18-countries-11

12. South Africa

woman-photoshopped-18-countries-12

13. Spain

woman-photoshopped-18-countries-13

14. Syria

woman-photoshopped-18-countries-14

15. USA

woman-photoshopped-18-countries-15

16. UK

woman-photoshopped-18-countries-16

17. Ukraine

woman-photoshopped-18-countries-17

18. Venezuela

woman-photoshopped-18-countries-18

While we live in a globalised world, it’s clear from these images that ideas of beauty still change from country to country.

And while some people are happy to perpetuate the unrealistic standards set by the fashion industry, others are determined to change the face of beauty altogether. Like this eighteen-year-old model with down syndrome who plans to take the fashion world by storm.